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SonaGraf is an interactive XR company specializing in immersive experiences and real-time technologies.

We focus on creating high-impact, interactive content for industries ranging from automotive to fashion.

In addition, we offer tailored training programs that empower companies to adopt XR workflows and unlock creative potential.

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Founder

Jaakko Saari is a Project Associate Professor at Digital Hollywood University in Tokyo and CG lead with over a decade worth of experience.

He has worked at several large commercial advertisements and projects as a lead artist, utilizing real-time CG and technologies such as volumetric video and virtual production. He has also provided training for several Fortune 500 companies, elevating their projects to the next level.

He is also formally trained photographer, a graduate from New York Institute of Photography and has held several exhibitions in Japan.

He is fluent in Japanese.

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Manager

Sachiko Stenroos is a seasoned writer and coordinator with a strong portfolio of lifestyle and interior design articles published in various magazines. She also brings extensive experience as a professional translator, bridging cultural and linguistic gaps with precision.

Based in Finland, Sachiko oversees operations at Sonagraf’s Finnish office. As a native Japanese speaker, she leads our localization and quality control efforts for VR/AR applications—ensuring that every experience resonates authentically across languages and markets.

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Lexus - Milan Design Week 2025

Our company collaborated with BASCULE INC. to produce interactive “Earthspective” CG work to Lexus A-UN installation in Milano Superstudio using Unreal Engine.

“Discover Together” section of the installation was a collection of interactive works by creators from Bascule Inc., Northeastern University and Lexus’ in-house design team. The works revolved around the touch sensitive Black Butterfly-shaped device that has vast capabilities.

Our team at SonaGraf were in charge of the vast, interactive vision of earth that was rendered in real-time to a massive 4K projector screen. Visitors of the exhibition were able to launch rockets from custom locations in the earth using the Black Butterfly device, and the user’s voice was recorded in the satellites that orbited the earth.

https://www.youtube.com/watch?v=G2InyoHdtbk

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Unlock Unreal Engine for Business Innovation

Sonagraf delivers industry-focused Unreal Engine training programs designed to elevate your team’s capabilities in real-time content creation, virtual production, and immersive visualization.

Read more about our company training here.

•  Build scalable, interactive content pipelines
•  Create photorealistic, immersive environments and lifelike digital humans
•  Master virtual production tools for LED stages and simulations
•  Visualize products in real-time for marketing, sales, and R&D

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Unreal Engine Virtual Production

We have a strong experience creating optimized environments for
Virtual Production projects.

We have worked with clients in both USA and Japan utilizing various virtual production systems from Disguise powered studios to custom N-Display xR setups.

Our projects vary from commercials to TV and feature film projects

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Driving the Future of Automotive Visualization with Unreal Engine

At SonaGraf, we are redefining how the world experiences automotive content. Leveraging the power of Unreal Engine, we craft immersive, interactive experiences that bring vehicles to life in stunning real-time detail.

Whether it's virtual showrooms, dynamic driving simulations, or photorealistic configurators, our solutions push the boundaries of what's possible in automotive visualization. Our expert team combines deep industry knowledge with cutting-edge technology to build digital environments that engage, inspire, and inform—whether you're a manufacturer showcasing the latest model, a designer iterating on next-gen concepts, or a customer exploring your dream car in a fully interactive 3D space.

Using Unreal Engine’s real-time rendering capabilities, we deliver cinematic quality, fluid interactivity, and scalability across platforms—from VR and AR to desktop and mobile.

This isn't just content; it's an experience tailored for the next generation of automotive innovation.

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Our Custom Digital Humans

  • Create likeness of real humans

  • Fully photo-realistic custom clothes

  • Can be used interactively with any motion capture setup.

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Our Digital Materials

  • Are Fully parametric, interactive Substance Materials

  • Can be mixed with scanned material data

  • Can use measured real world values

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Our Real-Time Environments

  • Are designed performance in mind

  • Tested environments in virtual production

  • Fully immersive, dynamic experiences

Yoyogi Station in Unreal Engine

Yoyogi Station in Unreal Engine
Digital Garment Design

Digital Garment Design
Automotive Rendering

Automotive Rendering
Photorealistic High-End Assets

Photorealistic High-End Assets

Let’s Work Together